Worldwide Research role of leadership in integrating sustainability in core business and operations of companies – part 4.
So how do you deal with everyday dilemmas’, like should we put our money in making our building more sustainable or a new recycling machine or training our sales people in sustainability, how do you choose?
“If you didn’t have dilemma’s, doing business would be a software programme!” Lindsey laughs. “You have to base decisions on incomplete information, but we also take sustainability into the equation every time. When you launch a new product, people need to hear what’s sustainable about it.”