Worldwide Research role of leadership in integrating sustainability in core business and operations of companies – part 4.
Final part of the interview with Lindsey Parnell CEO at Interface Flor
So how do you deal with everyday dilemmas’, like should we put our money in making our building more sustainable or a new recycling machine or training our sales people in sustainability, how do you choose?
“If you didn’t have dilemma’s, doing business would be a software programme!” Lindsey laughs. “You have to base decisions on incomplete information, but we also take sustainability into the equation every time. When you launch a new product, people need to hear what’s sustainable about it.”